Today, Dr Janne Ohtonen, book author and customer experience expert launches the book “Marry Your Customers! Customer Experience Management in Telecommunications”. The book offers practical guidance, including strategic steps on how enterprises can grow their revenue through innovative, proven customer experience management approaches. The book also helps company leaders understand their current level of experience and what to do to improve it. Readers will learn how to develop a customer experience management strategy to boost revenue, understand how clients interact with their business and put their plan into action to get results. The book is available for purchase on Amazon and the book website.
“For businesses to grow, it is important that they understand the relevance of paying consistent attention to customers. My book teaches leaders who want to improve their business genuinely, to utilize a well researched and tested approaches to create a sustainable customer experience results. It is an opportunity to delve into the mind of the client, find out what drives their passion and deliver to them that which they most desired. The book also shares important use cases for telco companies, “said Dr Janne Ohtonen, book author.
It is quite unfortunate that despite all the efforts put into attracting clients like promotions, advertisements, etc., many business people unconsciously omit the importance implementing strategies to keep them. The ‘Marry Your Customers!’ book is a complete guide that presents a detailed plan on how any business people can improve the customer experience their company delivers.
“If you want to ensure long-term business success, then you will find Dr Ohtonen’s book invaluable. A must-read blueprint for putting the customer at the heart of your organization. You will also find yourself inspired to approach the challenge of becoming more customer-centric in a structured and methodical way,” said Anthony Pearmain, an experienced Customer Experience Consultant from Stratmetrix.
The book also provides an innovative way of linking customer experiences to financial results that most business owners are yet to explore. It helps readers understand why customer experience management is paramount to success, who the target customers are, their expectations and how to deliver what they need. The book also gives practical advice on how to align technology initiatives to successful customer outcomes.
In addition to the useful guide and advice, the book also offers detailed real-world case stories and use cases from the telecommunication industry where readers will discover what works and take lessons from the experience of these companies. It is useful and applicable to all types of digital service provider businesses and human endeavour, no matter the level of operation.
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