{"id":987514297,"date":"2026-05-16T17:52:47","date_gmt":"2026-05-16T15:52:47","guid":{"rendered":"https:\/\/www.bizlog.fi\/?page_id=987514297"},"modified":"2026-07-14T21:46:58","modified_gmt":"2026-07-14T19:46:58","slug":"founding-member-application","status":"publish","type":"page","link":"https:\/\/www.bizlog.fi\/en\/founding-member-application\/","title":{"rendered":"CAS Founding Members \u2014 Applications open"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#002f69&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.bizlog.fi\/wp-content\/uploads\/2025\/09\/online-course4.png&#8221; title_text=&#8221;online-course4&#8243; align=&#8221;right&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;top_right&#8221; position_origin_a_tablet=&#8221;top_right&#8221; position_origin_a_phone=&#8221;top_right&#8221; position_origin_a_last_edited=&#8221;on|phone&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|phone&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-50px||||false|false&#8221; custom_margin_tablet=&#8221;-50px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; positioning_tablet=&#8221;absolute&#8221; positioning_phone=&#8221;none&#8221; positioning_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;e6504a1b-67eb-4b3d-b023-bcab277610b6&#8243; header_4_font=&#8221;Mukta|800||on|||||&#8221; header_4_text_color=&#8221;#12D678&#8243; header_4_font_size=&#8221;14px&#8221; header_4_letter_spacing=&#8221;0.15em&#8221; header_4_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>CAS Founding Members \u2014 Applications open<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;c16985e1-e0d6-4022-964d-e2bfc04fa633&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.2em&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;29px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>25 SME-company leaders. 90 days. One real market-oriented competitive advantage you can prove.<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFFFFF&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; position_origin_a_tablet=&#8221;bottom_right&#8221; position_origin_a_phone=&#8221;bottom_right&#8221; position_origin_a_last_edited=&#8221;off|desktop&#8221; position_origin_f_last_edited=&#8221;off|desktop&#8221; position_origin_r_last_edited=&#8221;off|desktop&#8221; width=&#8221;25%&#8221; module_alignment=&#8221;right&#8221; custom_margin_tablet=&#8221;||-50px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; positioning_tablet=&#8221;absolute&#8221; positioning_phone=&#8221;none&#8221; positioning_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;518880c8-46c7-4ffa-b5a6-93ffa99dcc17&#8243; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.45em&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote id=\"26\">\n<p id=\"26\">We are putting together the first group of founders to run the Competitive Advantage System (CAS) with us directly. Heavily discounted at $2,997 (versus $3,997 for the post-launch price), with email access throughout, biweekly group coaching calls, and a founder-reviewed CAS strategy playbook at the end. In return, I&#8217;m asking for honest feedback as we go and a case study at the end if you get the results we think you will.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#founding-member-application-form&#8221; button_text=&#8221;Apply for a Founding Member seat&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;f489fdc3-bf1e-40c7-852b-c42851d4acb9&#8243; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#161616&#8243; button_border_color=&#8221;#12D678&#8243; button_border_radius=&#8221;50px&#8221; button_letter_spacing=&#8221;0.15em&#8221; button_font=&#8221;Mukta|800||on|||||&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;15px|35px|15px|25px|true|false&#8221; button_text_size_tablet=&#8221;14px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;518880c8-46c7-4ffa-b5a6-93ffa99dcc17&#8243; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.45em&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><em>Application takes about 5 minutes. We review every one personally and respond typically within 48 hours. If accepted, payment instructions follow.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.bizlog.fi\/wp-content\/uploads\/2025\/09\/cas-hero-image.png&#8221; title_text=&#8221;cas-hero-image&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;70%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;550px&#8221; max_height_tablet=&#8221;56vw&#8221; max_height_phone=&#8221;56vw&#8221; max_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||-8px||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; custom_padding=&#8221;||0px|||&#8221; border_radii=&#8221;off|||400px|400px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#12D678&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;What&#8217;s in it for both of us&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;This isn&#8217;t a typical early-bird offer. It&#8217;s a working partnership. Here&#8217;s exactly what&#8217;s on the table:&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 id=\"48\">What you get<\/h3>\n<ul id=\"50\">\n<li id=\"50\"><strong>Full access to the Competitive Advantage System<\/strong><span>\u00a0<\/span>\u2014 12 sections, 61 lessons, 48 digital tools, and a Digital Coach. The complete $1,997 BizPower Empower Membership for a year.<\/li>\n<li id=\"51\"><strong>All four AI-powered tools<\/strong><span>\u00a0<\/span>\u2014 SWOT with Decision Column, Target Customer Value Profile Builder, Competitor Advantage Analysis, and the CAS Playbook Generator.<\/li>\n<li id=\"52\"><strong>The CAS Maturity Assessment<\/strong><span>\u00a0<\/span>\u2014 24-question diagnostic that maps where you are today and where the biggest gains are.<\/li>\n<li id=\"53\"><strong>7-day onboarding journey<\/strong><span>\u00a0<\/span>\u2014 a guided start so you&#8217;re not staring at a course library on day one wondering where to begin.<\/li>\n<li id=\"54\"><strong>Six biweekly group calls<\/strong><span>\u00a0<\/span>\u2014 alternating between US \/ European \/ Asia-Pacific friendly times, so you can attend whichever fits your schedule. Every call is recorded.<\/li>\n<li id=\"55\"><strong>Direct email access to CAS founder<\/strong><span>\u00a0<\/span>throughout the 90 days, with a typical 48-hour response window.<\/li>\n<li id=\"56\"><strong>A personal founder review of your final CAS Playbook<\/strong><span>\u00a0<\/span>\u2014 written feedback within 7 business days of submission, no template, no generic notes.<\/li>\n<li id=\"57\"><strong>Founding Member community space<\/strong><span>\u00a0<\/span>\u2014 the other 24 founders going through this with you. SME firms in similar growth stages, working on the same problem: gaining competitive advantage.<\/li>\n<li id=\"58\"><strong>12 months of full access<\/strong><span>\u00a0<\/span>to everything from your start date, including any updates and additions during that period.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 id=\"60\">What we are asking back<\/h3>\n<ul id=\"62\">\n<li id=\"62\">A genuine commitment of about 3 hours a week for about 90 days<\/li>\n<li id=\"63\">Three short feedback surveys \u2014 at the start, midpoint, and end<\/li>\n<li id=\"64\">Report any issues and opportunities to improve the system throughout the journey<\/li>\n<li id=\"65\">A 30-minute exit interview we can use to make CAS better<\/li>\n<li id=\"66\">Permission to write your story as a case study. Named, anonymised, or off-record \u2014 your call, decided at the end after you see the results<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||100px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;b327cbe4-b1d5-4b66-ad37-40c8f2f061ba&#8221; header_2_font=&#8221;PT Sans|700|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.35em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;22px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\">Who this is built for<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The CAS Founding Member Program is for founders and owners of SME businesses with typically $500K\u2013$10M in annual revenue, primarily in the US, UK, Canada, Australia, and Finland.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.bizlog.fi\/wp-content\/uploads\/2025\/09\/online-course1.png&#8221; title_text=&#8221;online-course1&#8243; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_center&#8221; width=&#8221;120px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;120px&#8221; custom_margin=&#8221;10%||||false|false&#8221; custom_margin_tablet=&#8221;50px||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; border_radii=&#8221;on|200px|200px|200px|200px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#0C71C3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider color=&#8221;#FFFFFF&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;4px&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_left&#8221; vertical_offset=&#8221;90px&#8221; width=&#8221;40%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin_tablet=&#8221;50px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p id=\"80\"><strong>You&#8217;ll get the most out of this if:<\/strong><\/p>\n<ul id=\"82\">\n<li id=\"82\">You run an SME firm \u2014 consulting, agency, legal, accounting, IT services, marketing, design, specialty manufacturing, product-led SaaS, professional services<\/li>\n<li id=\"83\">You&#8217;re seeing real pricing pressure or feel like you&#8217;re being commoditised<\/li>\n<li id=\"84\">You have customers who clearly love what you do, but you can&#8217;t quite articulate why in a way your sales team can repeat<\/li>\n<li id=\"85\">You&#8217;re willing to talk to customers and prospects \u2014 this isn&#8217;t a theory program<\/li>\n<\/ul>\n<ul id=\"89\"><\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>This isn&#8217;t the right fit if:<\/strong><\/p>\n<ul id=\"89\">\n<li id=\"89\">You&#8217;re pre-revenue (you need a different stage of help)<\/li>\n<li id=\"90\">You run an enterprise or already have a dedicated strategy team<\/li>\n<li id=\"91\">You want a done-for-you consulting engagement (this is structured self-work with our direct support, not a hands-off service)<\/li>\n<li id=\"92\">You can&#8217;t realistically commit around 3 hours a week for 90 days to work on your market-oriented competitive advantage<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Interactive &#038; Intuitive Learning&#8221; image=&#8221;https:\/\/www.bizlog.fi\/wp-content\/uploads\/2025\/09\/online-course6.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;ef4b7351-5567-4935-b7c7-fed3daeebfdb&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#12D678&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Mukta||||||||&#8221; body_text_color=&#8221;rgba(255,255,255,0.6)&#8221; body_line_height=&#8221;1.4em&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]No endless video lectures or dense reading. Work through each lesson by completing real exercises with your own business \u2014 interactive tools, prompts, and templates that build your strategy as you go.[\/et_pb_blurb][et_pb_blurb title=&#8221;Digital Strategy Consultant&#8221; image=&#8221;https:\/\/www.bizlog.fi\/wp-content\/uploads\/2025\/09\/online-course8.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;64px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;ef4b7351-5567-4935-b7c7-fed3daeebfdb&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#12D678&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Mukta||||||||&#8221; body_text_color=&#8221;rgba(255,255,255,0.6)&#8221; body_line_height=&#8221;1.4em&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>On-demand, tailored advice 24\/7, trained on established consulting frameworks to answer questions and brainstorm ideas. Build your strategy by chatting with digital strategy coach \u2014 like messaging a consultant in plain English.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Feature&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; transform_translate=&#8221;0px|-300px&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;0px||-303px||false|false&#8221; custom_margin_tablet=&#8221;0px||-303px||false|false&#8221; custom_margin_phone=&#8221;0px||-303px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||203px||false|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Pricing table&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate=&#8221;0px|300px&#8221; transform_translate_tablet=&#8221;0px|300px&#8221; transform_translate_phone=&#8221;0px|193px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; transform_translate_linked_phone=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width=&#8221;99.5%&#8221; custom_padding=&#8221;|0px|0px|||&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"cas-price-card\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"cas-price-card__badge\">Founding Member Pricing<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<h3 class=\"cas-price-card__title\">Founding Member Access<\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"cas-price-card__price\"><!-- [et_pb_line_break_holder] --><span class=\"cas-price-card__old\">$3,997<\/span><!-- [et_pb_line_break_holder] --><span class=\"cas-price-card__new\">$2,997<\/span><!-- [et_pb_line_break_holder] --><span class=\"cas-price-card__per\">One-time payment. Includes the 90-day guided program and 12 months of full access.<\/span><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><pee class=\"cas-price-card__save\">$1,000 below the $3,997 Standard Group price, in exchange for honest feedback and a case study at the end.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<ul class=\"cas-price-card__features\"><!-- [et_pb_line_break_holder] --><\/p>\n<li>Six biweekly group coaching calls<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Direct email access to CAS founder<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>A personal founder review of your final CAS Playbook<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Access to the full Competitive Advantage System with a digital strategy coach<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>All BizPower platform resources (courses, templates, strategy toolkits, and more)<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Business eBooks and summaries<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Business tools and templates with founder support<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Access to founding member business community<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><strong>If your application isn&#8217;t accepted, you don&#8217;t pay anything<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee class=\"cas-price-card__anchor\">25 seats. 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}<!-- [et_pb_line_break_holder] -->.cas-price-card__new{ font-size: 44px; }<!-- [et_pb_line_break_holder] -->.cas-price-card__title{ font-size: 20px; }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; admin_label=&#8221;Column card 1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;0px|125px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked_phone=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; 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transform_translate_phone=&#8221;0px|95px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width=&#8221;130%&#8221; width_tablet=&#8221;130%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;450px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Specific enough that your sales team can repeat it word-for-word in a discovery call. Short enough that your marketing can build everything around it instead of around competitor language. Tested with real customers \u2014 not invented in a workshop and quietly forgotten three months later.<\/p>\n<p>[\/dsm_card][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; admin_label=&#8221;Column card 2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;0px|12px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked_phone=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;150px||||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;A Target Customer Value Profile, built from evidence&#8221; content_horizontal_alignment=&#8221;flex-start&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;10px|10px|10px|10px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;17px&#8221; body_font_size=&#8221;15px&#8221; background_color=&#8221;#FFFFFF&#8221; transform_translate=&#8221;0px|225px&#8221; transform_translate_tablet=&#8221;0px|95px&#8221; transform_translate_phone=&#8221;0px|95px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; width=&#8221;130%&#8221; width_tablet=&#8221;130%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;450px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;]Not a demographic persona that lives on a slide deck. A working profile of what your best customers actually need, why they choose you over the cheaper option, and what they&#8217;ll pay more for. Built from real interviews and real evidence \u2014 the kind that holds up when someone in your team challenges it.[\/dsm_card][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; admin_label=&#8221;Column card 3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;0px|-100px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked_phone=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;150px||||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;A 90-day action plan with milestones you can measure&#8221; content_horizontal_alignment=&#8221;flex-start&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;10px|10px|10px|10px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;17px&#8221; body_font_size=&#8221;15px&#8221; background_color=&#8221;#FFFFFF&#8221; transform_translate=&#8221;0px|225px&#8221; transform_translate_tablet=&#8221;0px|95px&#8221; transform_translate_phone=&#8221;0px|95px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; width=&#8221;130%&#8221; width_tablet=&#8221;130%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;450px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;on|12px|12px|12px|12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>What to do, in what order, by when. Tied directly to the advantage \u2014 not bolted on top of it. Three measurable milestones along the way, so by Day 90, you&#8217;ll know whether it&#8217;s working, not whether it feels like it&#8217;s working.<\/p>\n<p>[\/dsm_card][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate=&#8221;0px|-560px&#8221; transform_translate_tablet=&#8221;0px|-560px&#8221; transform_translate_phone=&#8221;0px|-961px&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Column&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate=&#8221;0px|300px&#8221; transform_translate_tablet=&#8221;0px|300px&#8221; transform_translate_phone=&#8221;0px|-56px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Column&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;0px|80px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text 1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;b327cbe4-b1d5-4b66-ad37-40c8f2f061ba&#8221; header_2_font=&#8221;PT Sans|700|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.35em&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;100px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;22px&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What you&#8217;ll have at the end of 90 days<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text 2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#12d678&#8243; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate=&#8221;0px|-7px&#8221; transform_translate_tablet=&#8221;0px|-7px&#8221; transform_translate_phone=&#8221;0px|1px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width_tablet=&#8221;110%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||||&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;]Three things you&#8217;ll walk away with \u2014 built from your own customers and your own evidence, sharpened through direct input from us as you work through it. The kind of strategic clarity that anchors every pricing conversation and every sales pitch your team makes next.[\/et_pb_text][et_pb_text admin_label=&#8221;Text 3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#12d678&#8243; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate=&#8221;0px|470px&#8221; transform_translate_tablet=&#8221;0px|507px&#8221; transform_translate_phone=&#8221;0px|791px&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;70px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By the end of the 90 days, you&#8217;ll either be selling at premium prices with conviction \u2014 or you&#8217;ll have a precise, measurable answer for why not. Either way, you stop guessing.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#002f69&#8243; min_height=&#8221;832.8px&#8221; custom_margin=&#8221;2px|||||&#8221; custom_padding=&#8221;119px||50px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; max_width=&#8221;1200px&#8221; global_module=&#8221;987513019&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_step_flow dsm_title=&#8221;Discover&#8221; dsm_badge=&#8221;Step 1&#8243; dsm_content=&#8221;<\/p>\n<p>Map your market, your customers, and the value gap competitors are missing.<\/p>\n<p>&#8221; dsm_show_dir=&#8221;on&#8221; dsm_dir_color=&#8221;#7CDA24&#8243; dsm_image=&#8221;https:\/\/www.bizlog.fi\/wp-content\/uploads\/2025\/09\/pexels-anete-lusina-5240858.jpg&#8221; dsm_image_icon_margin=&#8221;||20px||false|false&#8221; dsm_image_width=&#8221;100%&#8221; dsm_dir_width=&#8221;60px&#8221; dsm_dir_offset_top=&#8221;200px&#8221; dsm_dir_offset_left=&#8221;330px&#8221; dsm_badge_position=&#8221;top_left&#8221; dsm_badge_bg_color=&#8221;#0C71C3&#8243; dsm_badge_padding=&#8221;7px|10px|7px|10px|true|true&#8221; dsm_show_dir_tablet=&#8221;off&#8221; dsm_show_dir_phone=&#8221;off&#8221; dsm_show_dir_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Nunito Sans|800|||||||&#8221; header_text_color=&#8221;#001427&#8243; header_font_size=&#8221;22px&#8221; dsm_body_text_font=&#8221;Nunito Sans||||||||&#8221; dsm_body_text_line_height=&#8221;1.8em&#8221; dsm_badge_text_font=&#8221;Nunito Sans|800|||||||&#8221; dsm_badge_text_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#FFFFFF&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#e45d81&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;5px&#8221; button_font=&#8221;Nunito Sans|700|||||||&#8221; button_use_icon=&#8221;off&#8221; button_custom_margin=&#8221;||||false|false&#8221; button_custom_padding=&#8221;9px||9px||true|false&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;||40px||false|false&#8221; custom_css_main_element=&#8221;border-radius:5px&#8221; border_radii_dsm_image_icon_border=&#8221;off|5px|5px||&#8221; border_radii_dsm_badge_border=&#8221;on|3px|3px|3px|3px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;11px&#8221; box_shadow_blur=&#8221;38px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.06)&#8221; global_colors_info=&#8221;{}&#8221; header_text_color__hover_enabled=&#8221;on|desktop&#8221; header_text_color__hover=&#8221;#e45d81&#8243;][\/dsm_step_flow][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_step_flow dsm_title=&#8221;Create&#8221; dsm_badge=&#8221;Step 2&#8243; dsm_content=&#8221;<\/p>\n<p>Define your competitive advantage using structured tools and a step-by-step method. 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_builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Why we are running this Founding Member Program&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p id=\"126\">Strategy work with SMEs across the UK, US, Australia, and Finland keeps teaching me the same lesson: most leaders who end up competing on price didn&#8217;t choose to. They ended up there because nobody showed them a real alternative. And the help on offer is usually either too generic to act on or too theoretical to apply.<\/p>\n<p id=\"128\">CAS is the system I built to fix that. The methodology, the customer evidence, the practical tools, all in a format a busy founder can run in 90 days without hiring an expensive consultant.<\/p>\n<p id=\"130\">This Competitive Advantage System Founding Member Program is the first time I&#8217;m running it with a small group directly. Twenty-five founders, $2,997 one-time, with my direct access for 90 days. The price sits $1,000 below the Standard Group because I&#8217;m asking for something real back: your honest feedback as we go, and a case study at the end if you get the results I think you will. After this group, the guided program runs as the Standard Group at $3,997, and the self-serve membership is $1,997 a year without the calls or the founder review. That&#8217;s the trade.<\/p>\n<p id=\"132\">If you&#8217;re a SME business founder\/leader doing $500K to $10M and you&#8217;re tired of discounting your way through deals, apply below. I read every application personally and respond typically within 48 hours.<\/p>\n<blockquote>\n<p id=\"136\"><strong>\u2014 Janne Ohtonen, PhD<\/strong><\/p>\n<p id=\"138\"><strong>BizPower Competitive Advantage System (CAS)<\/strong><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;APPLY NOW&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Apply now&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;||||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#7CDA24&#8243; transform_translate=&#8221;0px|115px&#8221; transform_translate_linked=&#8221;off&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|30px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_icon font_icon=&#8221;&#xe03c;||divi||400&#8243; icon_color=&#8221;#7CDA24&#8243; icon_width=&#8221;102px&#8221; align=&#8221;right&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Right arrow&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; admin_label=&#8221;FM Application Form&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Apply for a Founding Member seat&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p id=\"213\">Below is the application. 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3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var 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229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg width='640' height='640' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-md);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-file-btn-bg-color-hover: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_14'  action='\/en\/wp-json\/wp\/v2\/pages\/987514297' data-formid='14' novalidate><div class='gf_invisible ginput_recaptchav3'  data-tabindex='0'><input id=\"input_026938a9203c9581d2c6759d1274279e\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_026938a9203c9581d2c6759d1274279e\" value=\"\"\/><\/div>\n                        <div class='gform-body gform_body'><div id='gform_fields_14' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_14_1\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Your name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_14_1'>\n                            \n                            <span id='input_14_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_14_1_3' value=''   aria-required='true'     \/>\n                                                    <label for='input_14_1_3' class='gform-field-label gform-field-label--type-sub '>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_14_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_14_1_6' value=''   aria-required='true'     \/>\n                                                    <label for='input_14_1_6' class='gform-field-label gform-field-label--type-sub '>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><fieldset id=\"field_14_3\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible gpev-field\"  data-field-class=\"gpev-field\" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container_email gform-grid-row' id='input_14_3_container'>\n                                <span id='input_14_3_1_container' class='ginput_left gform-grid-col gform-grid-col--size-auto'>\n                                    <input class='' type='email' name='input_3' id='input_14_3' value=''    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                                    <label for='input_14_3' class='gform-field-label gform-field-label--type-sub '>Enter Email<\/label>\n                                <\/span>\n                                <span id='input_14_3_2_container' class='ginput_right gform-grid-col gform-grid-col--size-auto'>\n                                    <input class='' type='email' name='input_3_2' id='input_14_3_2' value=''    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                                    <label for='input_14_3_2' class='gform-field-label gform-field-label--type-sub '>Confirm Email<\/label>\n                                <\/span>\n                                <div class='gf_clear gf_clear_complex'><\/div>\n                            <\/div><\/fieldset><div id=\"field_14_4\" class=\"gfield gfield--type-website gfield--input-type-website gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_4'>LinkedIn Profile URL<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_4' id='input_14_4' type='url' value='' class='large'    placeholder='https:\/\/www.linkedin.com\/in\/' aria-required=\"true\" aria-invalid=\"false\" \/>\n                <\/div><\/div><div id=\"field_14_13\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_13'>Title\/Position in the company<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_13' id='input_14_13' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_14_5\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_5'>Company name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_14_5' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_14_6\" class=\"gfield gfield--type-website gfield--input-type-website gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_6'>Company Website<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_6' id='input_14_6' type='url' value='' class='large'    placeholder='https:\/\/' aria-required=\"true\" aria-invalid=\"false\" \/>\n                <\/div><\/div><div id=\"field_14_7\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_7'>What does your company do?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_14_7' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_14_8\" class=\"gfield gfield--type-radio gfield--type-choice gfield--input-type-radio gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label' >Annual revenue band<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_radio'><div class='gfield_radio' id='input_14_8'>\n\t\t\t<div class='gchoice gchoice_14_8_0'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_8' type='radio' value='Under $500K'  id='choice_14_8_0' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_14_8_0' id='label_14_8_0' class='gform-field-label gform-field-label--type-inline'>Under $500K<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_14_8_1'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_8' type='radio' value='$500K\u2013$2M'  id='choice_14_8_1' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_14_8_1' id='label_14_8_1' class='gform-field-label gform-field-label--type-inline'>$500K\u2013$2M<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_14_8_2'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_8' type='radio' value='$2M\u2013$10M'  id='choice_14_8_2' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_14_8_2' id='label_14_8_2' class='gform-field-label gform-field-label--type-inline'>$2M\u2013$10M<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_14_8_3'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_8' type='radio' value='Over $10M'  id='choice_14_8_3' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_14_8_3' id='label_14_8_3' class='gform-field-label gform-field-label--type-inline'>Over $10M<\/label>\n\t\t\t<\/div>\n\t\t\t<div class='gchoice gchoice_14_8_4'>\n\t\t\t\t\t<input class='gfield-choice-input' name='input_8' type='radio' value='Prefer not to say'  id='choice_14_8_4' onchange='gformToggleRadioOther( this )'    \/>\n\t\t\t\t\t<label for='choice_14_8_4' id='label_14_8_4' class='gform-field-label gform-field-label--type-inline'>Prefer not to say<\/label>\n\t\t\t<\/div><\/div><\/div><\/fieldset><fieldset id=\"field_14_9\" class=\"gfield gfield--type-address gfield--input-type-address gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Business location<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend>    \n                    <div class='ginput_complex ginput_container has_country ginput_container_address gform-grid-row' id='input_14_9' >\n                        <input type='hidden' class='gform_hidden' name='input_9.4' id='input_14_9_4' value=''\/><span class='ginput_left address_country ginput_address_country gform-grid-col' id='input_14_9_6_container' >\n                                        <select name='input_9.6' id='input_14_9_6'   aria-required='true'   autocomplete=\"country-name\" ><option value='' selected='selected'><\/option><option value='Afghanistan' >Afghanistan<\/option><option value='Albania' >Albania<\/option><option value='Algeria' >Algeria<\/option><option value='American Samoa' >American Samoa<\/option><option value='Andorra' >Andorra<\/option><option value='Angola' >Angola<\/option><option value='Anguilla' >Anguilla<\/option><option value='Antarctica' >Antarctica<\/option><option value='Antigua and Barbuda' >Antigua and Barbuda<\/option><option value='Argentina' >Argentina<\/option><option value='Armenia' >Armenia<\/option><option value='Aruba' >Aruba<\/option><option value='Australia' >Australia<\/option><option value='Austria' >Austria<\/option><option value='Azerbaijan' >Azerbaijan<\/option><option value='Bahamas' >Bahamas<\/option><option value='Bahrain' >Bahrain<\/option><option value='Bangladesh' >Bangladesh<\/option><option value='Barbados' >Barbados<\/option><option value='Belarus' >Belarus<\/option><option value='Belgium' >Belgium<\/option><option value='Belize' >Belize<\/option><option value='Benin' >Benin<\/option><option value='Bermuda' >Bermuda<\/option><option value='Bhutan' >Bhutan<\/option><option value='Bolivia' >Bolivia<\/option><option value='Bonaire, Sint Eustatius and Saba' >Bonaire, Sint Eustatius and Saba<\/option><option value='Bosnia and Herzegovina' >Bosnia and Herzegovina<\/option><option value='Botswana' >Botswana<\/option><option value='Bouvet Island' >Bouvet Island<\/option><option value='Brazil' >Brazil<\/option><option value='British Indian Ocean Territory' >British Indian Ocean Territory<\/option><option value='Brunei Darussalam' >Brunei Darussalam<\/option><option value='Bulgaria' >Bulgaria<\/option><option value='Burkina Faso' >Burkina Faso<\/option><option value='Burundi' >Burundi<\/option><option value='Cambodia' >Cambodia<\/option><option value='Cameroon' >Cameroon<\/option><option value='Canada' >Canada<\/option><option value='Cape Verde' >Cape Verde<\/option><option value='Cayman Islands' >Cayman Islands<\/option><option value='Central African Republic' >Central African Republic<\/option><option value='Chad' >Chad<\/option><option value='Chile' >Chile<\/option><option value='China' >China<\/option><option value='Christmas Island' >Christmas Island<\/option><option value='Cocos Islands' >Cocos Islands<\/option><option value='Colombia' >Colombia<\/option><option value='Comoros' >Comoros<\/option><option value='Congo' >Congo<\/option><option value='Congo, Democratic Republic of the' >Congo, Democratic Republic of the<\/option><option value='Cook Islands' >Cook Islands<\/option><option value='Costa Rica' >Costa Rica<\/option><option value='Croatia' >Croatia<\/option><option value='Cuba' >Cuba<\/option><option value='Cura\u00e7ao' >Cura\u00e7ao<\/option><option value='Cyprus' >Cyprus<\/option><option value='Czechia' >Czechia<\/option><option value='C\u00f4te d&#039;Ivoire' >C\u00f4te d&#039;Ivoire<\/option><option value='Denmark' >Denmark<\/option><option value='Djibouti' >Djibouti<\/option><option value='Dominica' >Dominica<\/option><option value='Dominican Republic' >Dominican Republic<\/option><option value='Ecuador' >Ecuador<\/option><option value='Egypt' >Egypt<\/option><option value='El Salvador' >El Salvador<\/option><option value='Equatorial Guinea' >Equatorial Guinea<\/option><option value='Eritrea' >Eritrea<\/option><option value='Estonia' >Estonia<\/option><option value='Eswatini' >Eswatini<\/option><option value='Ethiopia' >Ethiopia<\/option><option value='Falkland Islands' >Falkland Islands<\/option><option value='Faroe Islands' >Faroe Islands<\/option><option value='Fiji' >Fiji<\/option><option value='Finland' >Finland<\/option><option value='France' >France<\/option><option value='French Guiana' >French Guiana<\/option><option value='French Polynesia' >French Polynesia<\/option><option value='French Southern Territories' >French Southern Territories<\/option><option value='Gabon' >Gabon<\/option><option value='Gambia' >Gambia<\/option><option value='Georgia' >Georgia<\/option><option value='Germany' >Germany<\/option><option value='Ghana' >Ghana<\/option><option value='Gibraltar' >Gibraltar<\/option><option value='Greece' >Greece<\/option><option value='Greenland' >Greenland<\/option><option value='Grenada' >Grenada<\/option><option value='Guadeloupe' >Guadeloupe<\/option><option value='Guam' >Guam<\/option><option value='Guatemala' >Guatemala<\/option><option value='Guernsey' >Guernsey<\/option><option value='Guinea' >Guinea<\/option><option value='Guinea-Bissau' >Guinea-Bissau<\/option><option value='Guyana' >Guyana<\/option><option value='Haiti' >Haiti<\/option><option value='Heard Island and McDonald Islands' >Heard Island and McDonald Islands<\/option><option value='Holy See' >Holy See<\/option><option value='Honduras' >Honduras<\/option><option value='Hong Kong' >Hong Kong<\/option><option value='Hungary' >Hungary<\/option><option value='Iceland' >Iceland<\/option><option value='India' >India<\/option><option value='Indonesia' >Indonesia<\/option><option value='Iran' >Iran<\/option><option value='Iraq' >Iraq<\/option><option value='Ireland' >Ireland<\/option><option value='Isle of Man' >Isle of Man<\/option><option value='Israel' >Israel<\/option><option value='Italy' >Italy<\/option><option value='Jamaica' >Jamaica<\/option><option value='Japan' >Japan<\/option><option value='Jersey' >Jersey<\/option><option value='Jordan' >Jordan<\/option><option value='Kazakhstan' >Kazakhstan<\/option><option value='Kenya' >Kenya<\/option><option value='Kiribati' >Kiribati<\/option><option value='Korea, Democratic People&#039;s Republic of' >Korea, Democratic People&#039;s Republic of<\/option><option value='Korea, Republic of' >Korea, Republic of<\/option><option value='Kuwait' >Kuwait<\/option><option value='Kyrgyzstan' >Kyrgyzstan<\/option><option value='Lao People&#039;s Democratic Republic' >Lao People&#039;s Democratic Republic<\/option><option value='Latvia' >Latvia<\/option><option value='Lebanon' >Lebanon<\/option><option value='Lesotho' >Lesotho<\/option><option value='Liberia' >Liberia<\/option><option value='Libya' >Libya<\/option><option value='Liechtenstein' >Liechtenstein<\/option><option value='Lithuania' >Lithuania<\/option><option value='Luxembourg' >Luxembourg<\/option><option value='Macao' >Macao<\/option><option value='Madagascar' >Madagascar<\/option><option value='Malawi' >Malawi<\/option><option value='Malaysia' >Malaysia<\/option><option value='Maldives' >Maldives<\/option><option value='Mali' >Mali<\/option><option value='Malta' >Malta<\/option><option value='Marshall Islands' >Marshall Islands<\/option><option value='Martinique' >Martinique<\/option><option value='Mauritania' >Mauritania<\/option><option value='Mauritius' >Mauritius<\/option><option value='Mayotte' >Mayotte<\/option><option value='Mexico' >Mexico<\/option><option value='Micronesia' >Micronesia<\/option><option value='Moldova' >Moldova<\/option><option value='Monaco' >Monaco<\/option><option value='Mongolia' >Mongolia<\/option><option value='Montenegro' >Montenegro<\/option><option value='Montserrat' >Montserrat<\/option><option value='Morocco' >Morocco<\/option><option value='Mozambique' >Mozambique<\/option><option value='Myanmar' >Myanmar<\/option><option value='Namibia' >Namibia<\/option><option value='Nauru' >Nauru<\/option><option value='Nepal' >Nepal<\/option><option value='Netherlands' >Netherlands<\/option><option value='New Caledonia' >New Caledonia<\/option><option value='New Zealand' >New Zealand<\/option><option value='Nicaragua' >Nicaragua<\/option><option value='Niger' >Niger<\/option><option value='Nigeria' >Nigeria<\/option><option value='Niue' >Niue<\/option><option value='Norfolk Island' >Norfolk Island<\/option><option value='North Macedonia' >North Macedonia<\/option><option value='Northern Mariana Islands' >Northern Mariana Islands<\/option><option value='Norway' >Norway<\/option><option value='Oman' >Oman<\/option><option value='Pakistan' >Pakistan<\/option><option value='Palau' >Palau<\/option><option value='Palestine, State of' >Palestine, State of<\/option><option value='Panama' >Panama<\/option><option value='Papua New Guinea' >Papua New Guinea<\/option><option value='Paraguay' >Paraguay<\/option><option value='Peru' >Peru<\/option><option value='Philippines' >Philippines<\/option><option value='Pitcairn' >Pitcairn<\/option><option value='Poland' >Poland<\/option><option value='Portugal' >Portugal<\/option><option value='Puerto Rico' >Puerto Rico<\/option><option value='Qatar' >Qatar<\/option><option value='Romania' >Romania<\/option><option value='Russian Federation' >Russian Federation<\/option><option value='Rwanda' >Rwanda<\/option><option value='R\u00e9union' >R\u00e9union<\/option><option value='Saint Barth\u00e9lemy' >Saint Barth\u00e9lemy<\/option><option value='Saint Helena, Ascension and Tristan da Cunha' >Saint Helena, Ascension and Tristan da Cunha<\/option><option value='Saint Kitts and Nevis' >Saint Kitts and Nevis<\/option><option value='Saint Lucia' >Saint Lucia<\/option><option value='Saint Martin' >Saint Martin<\/option><option value='Saint Pierre and Miquelon' >Saint Pierre and Miquelon<\/option><option value='Saint Vincent and the Grenadines' >Saint Vincent and the Grenadines<\/option><option value='Samoa' >Samoa<\/option><option value='San Marino' >San Marino<\/option><option value='Sao Tome and Principe' >Sao Tome and Principe<\/option><option value='Saudi Arabia' >Saudi Arabia<\/option><option value='Senegal' >Senegal<\/option><option value='Serbia' >Serbia<\/option><option value='Seychelles' >Seychelles<\/option><option value='Sierra Leone' >Sierra Leone<\/option><option value='Singapore' >Singapore<\/option><option value='Sint Maarten' >Sint Maarten<\/option><option value='Slovakia' >Slovakia<\/option><option value='Slovenia' >Slovenia<\/option><option value='Solomon Islands' >Solomon Islands<\/option><option value='Somalia' >Somalia<\/option><option value='South Africa' >South Africa<\/option><option value='South Georgia and the South Sandwich Islands' >South Georgia and the South Sandwich Islands<\/option><option value='South Sudan' >South Sudan<\/option><option value='Spain' >Spain<\/option><option value='Sri Lanka' >Sri Lanka<\/option><option value='Sudan' >Sudan<\/option><option value='Suriname' >Suriname<\/option><option value='Svalbard and Jan Mayen' >Svalbard and Jan Mayen<\/option><option value='Sweden' >Sweden<\/option><option value='Switzerland' >Switzerland<\/option><option value='Syria Arab Republic' >Syria Arab Republic<\/option><option value='Taiwan' >Taiwan<\/option><option value='Tajikistan' >Tajikistan<\/option><option value='Tanzania, the United Republic of' >Tanzania, the United Republic of<\/option><option value='Thailand' >Thailand<\/option><option value='Timor-Leste' >Timor-Leste<\/option><option value='Togo' >Togo<\/option><option value='Tokelau' >Tokelau<\/option><option value='Tonga' >Tonga<\/option><option value='Trinidad and Tobago' >Trinidad and Tobago<\/option><option value='Tunisia' >Tunisia<\/option><option value='Turkmenistan' >Turkmenistan<\/option><option value='Turks and Caicos Islands' >Turks and Caicos Islands<\/option><option value='Tuvalu' >Tuvalu<\/option><option value='T\u00fcrkiye' >T\u00fcrkiye<\/option><option value='US Minor Outlying Islands' >US Minor Outlying Islands<\/option><option value='Uganda' >Uganda<\/option><option value='Ukraine' >Ukraine<\/option><option value='United Arab Emirates' >United Arab Emirates<\/option><option value='United Kingdom' >United Kingdom<\/option><option value='United States' >United States<\/option><option value='Uruguay' >Uruguay<\/option><option value='Uzbekistan' >Uzbekistan<\/option><option value='Vanuatu' >Vanuatu<\/option><option value='Venezuela' >Venezuela<\/option><option value='Viet Nam' >Viet Nam<\/option><option value='Virgin Islands, British' >Virgin Islands, British<\/option><option value='Virgin Islands, U.S.' >Virgin Islands, U.S.<\/option><option value='Wallis and Futuna' >Wallis and Futuna<\/option><option value='Western Sahara' >Western Sahara<\/option><option value='Yemen' >Yemen<\/option><option value='Zambia' >Zambia<\/option><option value='Zimbabwe' >Zimbabwe<\/option><option value='\u00c5land Islands' >\u00c5land Islands<\/option><\/select>\n                                        <label for='input_14_9_6' id='input_14_9_6_label' class='gform-field-label gform-field-label--type-sub '>Country<\/label>\n                                    <\/span>\n                    <div class='gf_clear gf_clear_complex'><\/div>\n                <\/div><\/fieldset><div id=\"field_14_10\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gfield_contains_required field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_10'>What&#039;s the single biggest competitive strategic problem you&#039;re trying to solve right now?<span class=\"gfield_required\"><span class=\"gfield_required 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id='input_14_11' class='textarea large'  aria-describedby=\"gfield_description_14_11\"   aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><div class='gfield_description' id='gfield_description_14_11'>About 50 words is plenty. 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background_color_gradient_stops=&#8221;rgba(18,214,120,0.2) 0%|rgba(30,31,37,0) 55%&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;e6504a1b-67eb-4b3d-b023-bcab277610b6&#8243; header_4_font=&#8221;Mukta|800||on|||||&#8221; header_4_text_color=&#8221;#12D678&#8243; header_4_font_size=&#8221;14px&#8221; header_4_letter_spacing=&#8221;0.15em&#8221; header_4_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Why CAS works<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;b327cbe4-b1d5-4b66-ad37-40c8f2f061ba&#8221; header_2_font=&#8221;PT Sans|700|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.35em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;22px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What CAS is built on<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"102:3-102:196;6395-6588\">CAS comes from years of competitive strategy work with SMEs across the US, UK, Canada, Australia, and Finland. The system was developed in real consulting engagements, not from academic theory:<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"102:3-102:196;6395-6588\">\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" data-sourcepos=\"104:3-107:104;6593-6996\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"104:3-104:121;6593-6711\">Developed through real consulting engagements with SMEs across industries, now AI-powered for greater speed and ROI.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"105:3-105:84;6714-6795\">Designed for business realities: practical, time-efficient, and cost-effective.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"106:3-106:97;6798-6892\">Backed by BizPower AI, a peer community, and founder support, so you&#8217;re never working alone.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"107:3-107:104;6895-6996\">Flexible and media-rich: video, templates, case studies, and AI-assisted advisory on your schedule.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#founding-member-application-form&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Competitive Advantage Playbook<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;4c43b4b6-66bf-432d-959a-705bda24a650&#8243; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.6)&#8221; text_line_height=&#8221;1.4em&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>This is what you get in first week inside the system.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Open a Sample Playbook&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;sg-popup-id-987513854&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;f489fdc3-bf1e-40c7-852b-c42851d4acb9&#8243; 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custom_margin=&#8221;||5px||false|false&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Customer Value Profile Builder<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;4c43b4b6-66bf-432d-959a-705bda24a650&#8243; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.6)&#8221; text_line_height=&#8221;1.4em&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Focuses on what drives buying behavior \u2014\u00a0 directly informs your positioning, messaging, pricing, and product development decisions.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Open a Sample Customer Value Profile&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;sg-popup-id-987513884&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;f489fdc3-bf1e-40c7-852b-c42851d4acb9&#8243; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#161616&#8243; button_border_color=&#8221;#12D678&#8243; button_border_radius=&#8221;50px&#8221; button_letter_spacing=&#8221;0.15em&#8221; button_font=&#8221;Mukta|800||on|||||&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;14px|40px|14px|24px|true|false&#8221; button_text_size_tablet=&#8221;14px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1E1F25&#8243; vertical_offset=&#8221;-150px&#8221; vertical_offset_tablet=&#8221;0px&#8221; vertical_offset_phone=&#8221;0px&#8221; vertical_offset_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#12D678&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;4c43b4b6-66bf-432d-959a-705bda24a650&#8243; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||5px||false|false&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Powerful SWOT Analysis for Competitive Advantage<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;4c43b4b6-66bf-432d-959a-705bda24a650&#8243; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.6)&#8221; text_line_height=&#8221;1.4em&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>A CAS-focused SWOT doesn&#8217;t just list strengths and weaknesses \u2014 it asks &#8220;So what?&#8221; after every finding and connects each insight directly to your competitive advantage.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Open a Sample SWOT Analysis&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|off|off&#8221; module_class=&#8221;sg-popup-id-987513876&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;f489fdc3-bf1e-40c7-852b-c42851d4acb9&#8243; 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header_2_text_color=&#8221;#12D678&#8243; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.35em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;22px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Got questions?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;How much time will this really take?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf274;||fa||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;341773a8-7d77-4626-b15c-f95399f25521&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; body_text_color=&#8221;#FFFFFF&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Up to 3 hours a week. Roughly 90 minutes of lesson and tool work, 30 minutes of customer interview or reflection, and 60 minutes for the biweekly group call (one call every two weeks, not every week). Some weeks more, some less (up to you how much you invest your time in this topic for your business). The 90-day timeline assumes you&#8217;re committing real attention.[\/et_pb_text][et_pb_blurb title=&#8221;When does it start?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf04b;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;341773a8-7d77-4626-b15c-f95399f25521&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; body_text_color=&#8221;#FFFFFF&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The start date is set once 25 Founding Members are confirmed. When you apply, we&#8217;ll let you know where we are in the timeline and confirm the start date with you before you commit further. The program then runs for 90 days from that start.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;What happens after I apply?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf658;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;341773a8-7d77-4626-b15c-f95399f25521&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; body_text_color=&#8221;#FFFFFF&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We review every application personally within 48 hours. You&#8217;ll receive one of three replies: a confirmation with payment instructions if you&#8217;re a fit, a clarifying question if we need more context, or an honest &#8220;not the right fit&#8221; reply with a recommendation for the public launch instead. You pay nothing until you&#8217;re accepted.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;What if I can&#8217;t make the live calls?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf590;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;341773a8-7d77-4626-b15c-f95399f25521&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; body_text_color=&#8221;#FFFFFF&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Every call is recorded and posted to the community within 48 hours. You can watch on your own time and contribute through the community space. Live attendance is encouraged for conversation, but not required.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;How is this different from the self-serve version?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf53e;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;341773a8-7d77-4626-b15c-f95399f25521&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; body_text_color=&#8221;#FFFFFF&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The curriculum and tools are the same. What you&#8217;re buying here is the guided run of it: direct email access to me for 90 days, six biweekly group calls, a written founder review of your final CAS Playbook, and a community of 24 other Founding Members working through it with you. The self-serve membership is $1,997 a year and includes none of those. The Founding Member Program is $2,997 one-time with 12 months of full access, and the trade is honest feedback plus a case study at the end.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;I don&#8217;t fit the $500K\u2013$10M business profile. Should I still apply?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0d6;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;341773a8-7d77-4626-b15c-f95399f25521&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; body_text_color=&#8221;#FFFFFF&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The real question is whether you&#8217;re willing to invest the work to build a genuine market-oriented competitive advantage. The revenue range isn&#8217;t a hard line \u2014 it&#8217;s where CAS lands most reliably. If you&#8217;re close (or above), apply and tell us where you actually are. The founder will read it personally and tell you honestly whether this is the right fit for your stage.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;What payment methods do you accept?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf09d;||fa||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;341773a8-7d77-4626-b15c-f95399f25521&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; body_text_color=&#8221;#FFFFFF&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Stripe (credit and debit cards), PayPal, or invoice (SEPA payment) for those who need to pay through their accounting. Whichever is easiest. And you&#8217;ll get a receipt regardless.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;I&#8217;m in Finland or elsewhere in the Nordics. Can I apply?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf024;||fa||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;341773a8-7d77-4626-b15c-f95399f25521&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; body_text_color=&#8221;#FFFFFF&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Yes, of course. Just note that the program runs in English. The biweekly calls alternate between two time slots specifically to cover UK \/ Asia-Pacific and US (East and West) \u2014 both work fine from European time zones. VAT is added to companies operating in Finland.[\/et_pb_text][et_pb_blurb title=&#8221;What business challenges does this help to solve?&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf4c4;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;341773a8-7d77-4626-b15c-f95399f25521&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;PT Sans|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; body_text_color=&#8221;#FFFFFF&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;18px&#8221; header_font_size_phone=&#8221;16px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1f09816e-184e-4ce5-a4cf-b39c52c423ca&#8221; text_font=&#8221;Mukta|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>Competing in saturated markets with little differentiation:<\/strong> Identify and build a competitive edge that customers value \u2014 not just what you think is special.<\/li>\n<li><strong>Struggling to attract and retain profitable customers:<\/strong> Use market-oriented positioning to stand out and connect with the right audience.<\/li>\n<li><strong>Fighting constant price pressure:<\/strong> Shift from price-based competition to value-based pricing that customers are willing to pay for.<\/li>\n<li><strong>Lack of a clear, actionable growth strategy:<\/strong> Apply step-by-step toolkits to create and implement a market-driven plan.<\/li>\n<li><strong>Wasting time on tactics without strategic direction:<\/strong> Integrate your marketing, sales, and operations around one common competitive script.<\/li>\n<li><strong>Difficulty adapting to change:<\/strong> Use impactful strategic directions to pivot, innovate, and stay ahead of market shifts.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #ffffff;\">Why is the Competitive Advantage System the best choice?<\/span><\/h3>\n<div class=\"bizlog-compare et_pb_module\">\n<div class=\"table-wrap\">\n<div class=\"table-scroll\">\n<table aria-describedby=\"cas-compare-caption\">\n<caption id=\"cas-compare-caption\" style=\"display: none;\">Comparison of CAS vs Consultants vs Online Course Platforms<\/caption>\n<thead>\n<tr>\n<th>Feature \/ Value<\/th>\n<th>Competitive Advantage System<\/th>\n<th>Consultants<\/th>\n<th>Udemy \/ Coursera \/ other online courses<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cost<\/td>\n<td data-label=\"Competitive Advantage System\">FOUNDING MEMBER GROUP: $2,997 one-time for the guided 90-day program and 12 months of full access. Standard Group afterwards: $3,997. 14-day money-back guarantee after payment.<\/td>\n<td data-label=\"Consultants\">$5,000\u2013$50,000+ per project<\/td>\n<td data-label=\"Udemy \/ Coursera \/ other online courses\">$20\u2013$200 per low-grade course<\/td>\n<\/tr>\n<tr>\n<td>Focus<\/td>\n<td data-label=\"Competitive Advantage System\">Helping SME leaders escape price competition and build profitable positioning<\/td>\n<td data-label=\"Consultants\">Broad, tailored strategy (often large-enterprise bias)<\/td>\n<td data-label=\"Udemy \/ Coursera \/ other online courses\">Generic skills &amp; theory, wide topics<\/td>\n<\/tr>\n<tr>\n<td>Personalization<\/td>\n<td data-label=\"Competitive Advantage System\">Proprietary methodology + AI-powered tools\u00a0 + peer community<\/td>\n<td data-label=\"Consultants\">High \u2013 but depends on consultant expertise &amp; cost<\/td>\n<td data-label=\"Udemy \/ Coursera \/ other online courses\">None \u2013 self-paced, no tailored input<\/td>\n<\/tr>\n<tr>\n<td>Implementation Support<\/td>\n<td data-label=\"Competitive Advantage System\">Six biweekly group calls + Direct email access to CAS founder throughout the 90 days + Step-by-step system, templates, toolkits, and community accountability + A personal founder review of your final CAS Playbook<\/td>\n<td data-label=\"Consultants\">Advice &amp; reports; implementation depends on the client<\/td>\n<td data-label=\"Udemy \/ Coursera \/ other online courses\">Limited \u2013 mainly video lectures<\/td>\n<\/tr>\n<tr>\n<td><strong>ROI Proof<\/strong><\/td>\n<td data-label=\"Competitive Advantage System\">Helps raise prices without losing sales, improves team alignment, and reduces wasted spend<\/td>\n<td data-label=\"Consultants\">Can deliver impact, but at a much higher cost<\/td>\n<td data-label=\"Udemy \/ Coursera \/ other online courses\">No ROI focus, just knowledge transfer<\/td>\n<\/tr>\n<tr>\n<td><strong>Accessibility<\/strong><\/td>\n<td data-label=\"Competitive Advantage System\">24\/7 online, learn at your own pace, apply immediately + 12 months of full access to everything<\/td>\n<td data-label=\"Consultants\">Time-bound, consultant availability limits<\/td>\n<td data-label=\"Udemy \/ Coursera \/ other online courses\">Anytime access, but not business- or industry-specific<\/td>\n<\/tr>\n<tr>\n<td><strong>Risk<\/strong><\/td>\n<td data-label=\"Competitive Advantage System\">Low financial risk \u2013 14-day money-back guarantee after payment.\u00a0<\/td>\n<td data-label=\"Consultants\">High as expensive, and results vary<\/td>\n<td data-label=\"Udemy \/ Coursera \/ other online courses\">Low financial risk but little strategic value<\/td>\n<\/tr>\n<tr>\n<td><strong>Longevity<\/strong><\/td>\n<td data-label=\"Competitive Advantage System\">Full access to learning + updates + community + AI as long as you stay a member<\/td>\n<td data-label=\"Consultants\">Ends when project engagement finishes<\/td>\n<td data-label=\"Udemy \/ Coursera \/ other online courses\">Lifetime access, but static, not updated for your needs<\/td>\n<\/tr>\n<tr>\n<td><strong>Unique Edge<\/strong><\/td>\n<td data-label=\"Competitive Advantage System\">Combines the market-oriented competitive advantage framework with AI and a business-focused Founding Member community. Consulting support also available separately.<\/td>\n<td data-label=\"Consultants\">Deep custom knowledge<\/td>\n<td data-label=\"Udemy \/ Coursera \/ other online courses\">Huge variety of courses<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Only 25 seats. $2,997. Apply when you&#8217;re ready.&#8221; button_url=&#8221;#founding-member-application-form&#8221; button_text=&#8221;Take me back to the application form \u2191&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.bizlog.fi\/wp-content\/uploads\/2025\/09\/14-Days-Money-Back-Guarantee-blue-bizpower-150&#215;150.png&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;18%&#8221; background_position=&#8221;center_right&#8221; background_blend=&#8221;luminosity&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Applications close when 25 Founding Members are confirmed.<br \/>After that, the guided program runs as the Standard Group at $3,997, and the self-serve membership is available at $1,997 a year, <br \/>without the direct founder access, the biweekly calls, or the playbook review.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eeeef0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#002f69&#8243; header_text_color=&#8221;#002f69&#8243; header_2_text_color=&#8221;#002f69&#8243; header_2_font_size=&#8221;42px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Businesses we have supported<\/h2>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;bottom&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.bizlog.fi\/wp-content\/uploads\/2024\/08\/logot.png&#8221; alt=&#8221;Asiakaslogot&#8221; title_text=&#8221;Asiakaslogot&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.bizlog.fi\/wp-content\/uploads\/2024\/08\/Janne01.png&#8221; title_text=&#8221;Janne01&#8243; align=&#8221;right&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;30%&#8221; max_width_tablet=&#8221;70%&#8221; max_width_phone=&#8221;30%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; border_radii=&#8221;on|200px|200px|200px|200px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_team_member name=&#8221;Janne Ohtonen, PhD&#8221; position=&#8221;Founder, BizLog Ltd&#8221; linkedin_url=&#8221;https:\/\/linkedin.com\/in\/janneohtonen&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; transform_translate=&#8221;0px|-81px&#8221; transform_translate_linked=&#8221;off&#8221; border_radii_image=&#8221;on|300px|300px|300px|300px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Advising companies across the UK, US, Australia, and Finland has taught me one thing more than any other: most founders who end up competing on price didn&#8217;t choose to. They got there because nobody ever showed them the alternative. Smart owners with genuinely good services or products are still grinding through pricing pressure and losing deals to cheaper competitors. Not because they were bad at what they did. Because no one had given them the discipline to define and own a real competitive advantage.<\/p>\n<p>That&#8217;s why CAS exists. I took what actually works, the methodology, the customer evidence, and the practical tools, and packaged it into a system a busy founder can run in 90 days or less without hiring an expensive consultant. CAS is built on real customer cases and evidence, not on theory or templates.<\/p>\n<p>[\/et_pb_team_member][et_pb_button button_text=&#8221;Testimonials&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|off|off&#8221; admin_label=&#8221;Testimonial Button&#8221; module_class=&#8221;sg-popup-id-987514361&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;f489fdc3-bf1e-40c7-852b-c42851d4acb9&#8243; button_text_size=&#8221;10px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#161616&#8243; button_border_color=&#8221;#12D678&#8243; button_border_radius=&#8221;50px&#8221; button_letter_spacing=&#8221;0.15em&#8221; button_font=&#8221;Mukta|800||on|||||&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; transform_translate=&#8221;0px|-150px&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px|40px|10px|24px|true|false&#8221; button_text_size_tablet=&#8221;14px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CAS Founding Members \u2014 Applications open25 SME-company leaders. 90 days. One real market-oriented competitive advantage you can prove. We are putting together the first group of founders to run the Competitive Advantage System (CAS) with us directly. Heavily discounted at $2,997 (versus $3,997 for the post-launch price), with email access throughout, biweekly group coaching calls, and a founder-reviewed CAS strategy playbook at the end. In return, I&#8217;m asking for honest feedback as we go and a case study at the end if you get the results we think you will. Application takes about 5 minutes. We review every one personally and respond typically within 48 hours. If accepted, payment instructions follow.What you get Full access to the Competitive Advantage System\u00a0\u2014 12 sections, 61 lessons, 48 digital tools, and a Digital Coach. The complete $1,997 BizPower Empower Membership for a year. All four AI-powered tools\u00a0\u2014 SWOT with Decision Column, Target Customer Value Profile Builder, Competitor Advantage Analysis, and the CAS Playbook Generator. The CAS Maturity Assessment\u00a0\u2014 24-question diagnostic that maps where you are today and where the biggest gains are. 7-day onboarding journey\u00a0\u2014 a guided start so you&#8217;re not staring at a course library on day one wondering where to begin. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","iawp_total_views":14,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-987514297","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CAS Founding Members \u2014 Applications open | BizLog<\/title>\n<meta name=\"description\" content=\"The Competitive Advantage System provides a practical, proven framework to help you stand out, attract the right customers, and grow sustainably.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bizlog.fi\/en\/founding-member-application\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAS Founding Members \u2014 Applications open\" \/>\n<meta property=\"og:description\" content=\"The Competitive Advantage System provides a practical, proven framework to help you stand out, attract the right customers, and grow sustainably.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bizlog.fi\/en\/founding-member-application\/\" \/>\n<meta property=\"og:site_name\" content=\"BizLog\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T19:46:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bizlog.fi\/wp-content\/uploads\/2025\/04\/bizlog-logo-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bizlog.fi\\\/en\\\/founding-member-application\\\/\",\"url\":\"https:\\\/\\\/www.bizlog.fi\\\/en\\\/founding-member-application\\\/\",\"name\":\"CAS Founding Members \u2014 Applications open - BizLog\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"datePublished\":\"2026-05-16T15:52:47+00:00\",\"dateModified\":\"2026-07-14T19:46:58+00:00\",\"description\":\"The Competitive Advantage System provides a practical, proven framework to help you stand out, attract the right customers, and grow sustainably.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bizlog.fi\\\/en\\\/founding-member-application\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bizlog.fi\\\/en\\\/founding-member-application\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bizlog.fi\\\/en\\\/founding-member-application\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bizlog.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CAS Founding Members \u2014 Applications open\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"BizLog\",\"description\":\"Business Logic. 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