CAS Founding Members — Applications open
25 SME-company leaders. 90 days. One real market-oriented competitive advantage you can prove.
We are putting together the first group of founders to run the Competitive Advantage System (CAS) with us directly. Heavily discounted at $2,997 (versus $3,997 for the post-launch price), with email access throughout, biweekly group coaching calls, and a founder-reviewed CAS strategy playbook at the end. In return, I’m asking for honest feedback as we go and a case study at the end if you get the results we think you will.
Application takes about 5 minutes. We review every one personally and respond typically within 48 hours. If accepted, payment instructions follow.
What's in it for both of us
This isn't a typical early-bird offer. It's a working partnership. Here's exactly what's on the table:
What you get
- Full access to the Competitive Advantage System — 12 sections, 61 lessons, 48 digital tools, and a Digital Coach. The complete $1,997 BizPower Empower Membership for a year.
- All four AI-powered tools — SWOT with Decision Column, Target Customer Value Profile Builder, Competitor Advantage Analysis, and the CAS Playbook Generator.
- The CAS Maturity Assessment — 24-question diagnostic that maps where you are today and where the biggest gains are.
- 7-day onboarding journey — a guided start so you’re not staring at a course library on day one wondering where to begin.
- Six biweekly group calls — alternating between US / European / Asia-Pacific friendly times, so you can attend whichever fits your schedule. Every call is recorded.
- Direct email access to CAS founder throughout the 90 days, with a typical 48-hour response window.
- A personal founder review of your final CAS Playbook — written feedback within 7 business days of submission, no template, no generic notes.
- Founding Member community space — the other 24 founders going through this with you. SME firms in similar growth stages, working on the same problem: gaining competitive advantage.
- 12 months of full access to everything from your start date, including any updates and additions during that period.
What we are asking back
- A genuine commitment of about 3 hours a week for about 90 days
- Three short feedback surveys — at the start, midpoint, and end
- Report any issues and opportunities to improve the system throughout the journey
- A 30-minute exit interview we can use to make CAS better
- Permission to write your story as a case study. Named, anonymised, or off-record — your call, decided at the end after you see the results
Who this is built for
The CAS Founding Member Program is for founders and owners of SME businesses with typically $500K–$10M in annual revenue, primarily in the US, UK, Canada, Australia, and Finland.
You’ll get the most out of this if:
- You run an SME firm — consulting, agency, legal, accounting, IT services, marketing, design, specialty manufacturing, product-led SaaS, professional services
- You’re seeing real pricing pressure or feel like you’re being commoditised
- You have customers who clearly love what you do, but you can’t quite articulate why in a way your sales team can repeat
- You’re willing to talk to customers and prospects — this isn’t a theory program
This isn’t the right fit if:
- You’re pre-revenue (you need a different stage of help)
- You run an enterprise or already have a dedicated strategy team
- You want a done-for-you consulting engagement (this is structured self-work with our direct support, not a hands-off service)
- You can’t realistically commit around 3 hours a week for 90 days to work on your market-oriented competitive advantage
Interactive & Intuitive Learning
Digital Strategy Consultant
On-demand, tailored advice 24/7, trained on established consulting frameworks to answer questions and brainstorm ideas. Build your strategy by chatting with digital strategy coach — like messaging a consultant in plain English.
Founding Member Access
$1,000 below the $3,997 Standard Group price, in exchange for honest feedback and a case study at the end.
- Six biweekly group coaching calls
- Direct email access to CAS founder
- A personal founder review of your final CAS Playbook
- Access to the full Competitive Advantage System with a digital strategy coach
- All BizPower platform resources (courses, templates, strategy toolkits, and more)
- Business eBooks and summaries
- Business tools and templates with founder support
- Access to founding member business community
- If your application isn't accepted, you don't pay anything
25 seats. Applications close when filled.
Apply for a Founding Member seat: $2,997 one-timeSecure checkout · Pay only if accepted · 14-day money-back guarantee after payment
A competitive advantage statement, in one sentence
Specific enough that your sales team can repeat it word-for-word in a discovery call. Short enough that your marketing can build everything around it instead of around competitor language. Tested with real customers — not invented in a workshop and quietly forgotten three months later.
A Target Customer Value Profile, built from evidence
A 90-day action plan with milestones you can measure
What to do, in what order, by when. Tied directly to the advantage — not bolted on top of it. Three measurable milestones along the way, so by Day 90, you’ll know whether it’s working, not whether it feels like it’s working.
What you’ll have at the end of 90 days
By the end of the 90 days, you’ll either be selling at premium prices with conviction — or you’ll have a precise, measurable answer for why not. Either way, you stop guessing.
Discover
Map your market, your customers, and the value gap competitors are missing.
Create
Define your competitive advantage using structured tools and a step-by-step method. AI-powered analysis speeds up the work.
Communicate and Operationalize
Align your team, rewrite your messaging, and execute with a 90-day action plan already in motion.
Your business deserves more than price wars!
Why we are running this Founding Member Program
Strategy work with SMEs across the UK, US, Australia, and Finland keeps teaching me the same lesson: most leaders who end up competing on price didn’t choose to. They ended up there because nobody showed them a real alternative. And the help on offer is usually either too generic to act on or too theoretical to apply.
CAS is the system I built to fix that. The methodology, the customer evidence, the practical tools, all in a format a busy founder can run in 90 days without hiring an expensive consultant.
This Competitive Advantage System Founding Member Program is the first time I’m running it with a small group directly. Twenty-five founders, $2,997 one-time, with my direct access for 90 days. The price sits $1,000 below the Standard Group because I’m asking for something real back: your honest feedback as we go, and a case study at the end if you get the results I think you will. After this group, the guided program runs as the Standard Group at $3,997, and the self-serve membership is $1,997 a year without the calls or the founder review. That’s the trade.
If you’re a SME business founder/leader doing $500K to $10M and you’re tired of discounting your way through deals, apply below. I read every application personally and respond typically within 48 hours.
— Janne Ohtonen, PhD
BizPower Competitive Advantage System (CAS)
APPLY NOW
Apply for a Founding Member seat
Below is the application. It takes about 5 minutes. We read every one and respond typically within 48 hours. You’ll receive one of three replies: a confirmation with payment instructions, a clarifying question, or an honest ‘not the right fit’ message. You pay nothing until you’re accepted.
Why CAS works
What CAS is built on
CAS comes from years of competitive strategy work with SMEs across the US, UK, Canada, Australia, and Finland. The system was developed in real consulting engagements, not from academic theory:
- Developed through real consulting engagements with SMEs across industries, now AI-powered for greater speed and ROI.
- Designed for business realities: practical, time-efficient, and cost-effective.
- Backed by BizPower AI, a peer community, and founder support, so you’re never working alone.
- Flexible and media-rich: video, templates, case studies, and AI-assisted advisory on your schedule.
Competitive Advantage Playbook
This is what you get in first week inside the system.
Customer Value Profile Builder
Focuses on what drives buying behavior — directly informs your positioning, messaging, pricing, and product development decisions.
Powerful SWOT Analysis for Competitive Advantage
A CAS-focused SWOT doesn’t just list strengths and weaknesses — it asks “So what?” after every finding and connects each insight directly to your competitive advantage.
Got questions?
How much time will this really take?
When does it start?
The start date is set once 25 Founding Members are confirmed. When you apply, we’ll let you know where we are in the timeline and confirm the start date with you before you commit further. The program then runs for 90 days from that start.
What happens after I apply?
We review every application personally within 48 hours. You’ll receive one of three replies: a confirmation with payment instructions if you’re a fit, a clarifying question if we need more context, or an honest “not the right fit” reply with a recommendation for the public launch instead. You pay nothing until you’re accepted.
What if I can't make the live calls?
How is this different from the self-serve version?
The curriculum and tools are the same. What you’re buying here is the guided run of it: direct email access to me for 90 days, six biweekly group calls, a written founder review of your final CAS Playbook, and a community of 24 other Founding Members working through it with you. The self-serve membership is $1,997 a year and includes none of those. The Founding Member Program is $2,997 one-time with 12 months of full access, and the trade is honest feedback plus a case study at the end.
I don't fit the $500K–$10M business profile. Should I still apply?
The real question is whether you’re willing to invest the work to build a genuine market-oriented competitive advantage. The revenue range isn’t a hard line — it’s where CAS lands most reliably. If you’re close (or above), apply and tell us where you actually are. The founder will read it personally and tell you honestly whether this is the right fit for your stage.
What payment methods do you accept?
Stripe (credit and debit cards), PayPal, or invoice (SEPA payment) for those who need to pay through their accounting. Whichever is easiest. And you’ll get a receipt regardless.
I'm in Finland or elsewhere in the Nordics. Can I apply?
What business challenges does this help to solve?
- Competing in saturated markets with little differentiation: Identify and build a competitive edge that customers value — not just what you think is special.
- Struggling to attract and retain profitable customers: Use market-oriented positioning to stand out and connect with the right audience.
- Fighting constant price pressure: Shift from price-based competition to value-based pricing that customers are willing to pay for.
- Lack of a clear, actionable growth strategy: Apply step-by-step toolkits to create and implement a market-driven plan.
- Wasting time on tactics without strategic direction: Integrate your marketing, sales, and operations around one common competitive script.
- Difficulty adapting to change: Use impactful strategic directions to pivot, innovate, and stay ahead of market shifts.
Why is the Competitive Advantage System the best choice?
| Feature / Value | Competitive Advantage System | Consultants | Udemy / Coursera / other online courses |
|---|---|---|---|
| Cost | FOUNDING MEMBER GROUP: $2,997 one-time for the guided 90-day program and 12 months of full access. Standard Group afterwards: $3,997. 14-day money-back guarantee after payment. | $5,000–$50,000+ per project | $20–$200 per low-grade course |
| Focus | Helping SME leaders escape price competition and build profitable positioning | Broad, tailored strategy (often large-enterprise bias) | Generic skills & theory, wide topics |
| Personalization | Proprietary methodology + AI-powered tools + peer community | High – but depends on consultant expertise & cost | None – self-paced, no tailored input |
| Implementation Support | Six biweekly group calls + Direct email access to CAS founder throughout the 90 days + Step-by-step system, templates, toolkits, and community accountability + A personal founder review of your final CAS Playbook | Advice & reports; implementation depends on the client | Limited – mainly video lectures |
| ROI Proof | Helps raise prices without losing sales, improves team alignment, and reduces wasted spend | Can deliver impact, but at a much higher cost | No ROI focus, just knowledge transfer |
| Accessibility | 24/7 online, learn at your own pace, apply immediately + 12 months of full access to everything | Time-bound, consultant availability limits | Anytime access, but not business- or industry-specific |
| Risk | Low financial risk – 14-day money-back guarantee after payment. | High as expensive, and results vary | Low financial risk but little strategic value |
| Longevity | Full access to learning + updates + community + AI as long as you stay a member | Ends when project engagement finishes | Lifetime access, but static, not updated for your needs |
| Unique Edge | Combines the market-oriented competitive advantage framework with AI and a business-focused Founding Member community. Consulting support also available separately. | Deep custom knowledge | Huge variety of courses |
Only 25 seats. $2,997. Apply when you're ready.
Applications close when 25 Founding Members are confirmed.
After that, the guided program runs as the Standard Group at $3,997, and the self-serve membership is available at $1,997 a year,
without the direct founder access, the biweekly calls, or the playbook review.
Businesses we have supported
Janne Ohtonen, PhD
Founder, BizLog Ltd
Advising companies across the UK, US, Australia, and Finland has taught me one thing more than any other: most founders who end up competing on price didn’t choose to. They got there because nobody ever showed them the alternative. Smart owners with genuinely good services or products are still grinding through pricing pressure and losing deals to cheaper competitors. Not because they were bad at what they did. Because no one had given them the discipline to define and own a real competitive advantage.
That’s why CAS exists. I took what actually works, the methodology, the customer evidence, and the practical tools, and packaged it into a system a busy founder can run in 90 days or less without hiring an expensive consultant. CAS is built on real customer cases and evidence, not on theory or templates.